this isnt right, this isnt my blog. why are you logged on to my computer???
Tom Philpott, "Are Quinoa, Chia Seeds, and other ‘Superfoods’ a Scam?" (from Mother Jones)
Also worth highlighting is this section:
“Worse than superfoods’ origin myths, though, are their effects on the people in their native regions. In 2009, at the height of the açaí berry hype, Bloomberg News reported that the fruit’s wholesale price had jumped 60-fold since the early 2000s, pricing the Amazonian villagers who rely on it out of the market. In the Andes, where quinoa has been cultivated since the time of the Incas, price spikes have turned a one-time staple into a luxury, and quinoa monocrops are crowding out the more sustainable traditional methods.” (emphasis mine)
So not only are the markets for “superfoods” putting the foods out of reach of the people who relied on them as a dietary staple, but there are foods easily accessible to us that deliver all the nutrition at a fraction of the cost, both to our grocery bill and to the social/environmental toll.